Do you have the type of business where you need to interact with your customers in real time?  We suggest that you check out Google Hangouts as a platform for holding these types of question and answer sessions.  Just this morning, the Swiss webmaster techs held a Hangout to address questions from independent webmasters.  These questions get answered in real time, in front of others who may benefit from the information and puts a face to the whole Google algorithm process.  Helping your customers solve problems and find opportunities is a great way to build and solidify your brand.

 

Webmaster Hangout Video