There was a time when people contacted their general practitioner when they needed a recommendation for a specialist or surgeon.  Many people just do not have a GP anymore, instead relying on a variety of specialists or worse, the Internet, for their medical advice.  Instead of coming through a vetted source, potential patients are picking up the phone or emailing to find out more about the services that medical professionals offer.

One can argue all day long about the wisdom of this method, but the fact remains that more and more people are coming into the system through the Internet after reading an article about a new procedure or nearing about the latest (fill in the blank here) breakthrough.  That puts an additional burden on your front office staff who may or not be qualified to answer the questions that they are asked.

If your practice is looking for new patients, then one way to reach them is to be where they are, and right now that place is online.  Your particular specialty may only have a few hundred people searching for it a month, or a year, but that’s where your new patients will come from.  It pays to be where they can see you and where they can learn more about what you do and why you are their smartest choice.

The competition for first page results is fierce, and getting more so each day.  The latest algorithm updates have created an opportunity to get your site to the top of results – it has definitely been disruptive to the legacy players.  That’s where we come in.  Give us a call, we can help.

We help suburban medical professionals, too!

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