When you look at your competition online, does it look like you are staring up an insurmountable mountain? There are certainly some online niches that have some pretty heavy hitters dominating the first page of results. Sometimes it’s the big brands with deep pockets. Sometimes it’s a competitor down the street.

It would be nice to think that you can compete head to head with each of these aforementioned groups. The internet was originally thought to be the great equalizer where companies of all sizes can compete on even footing. The reality turned out to be a little different and we now find the big brands ranking first, the big websites like Amazon closing in second and eBay at third in most cases. If you are local, then you might be behind a national franchise that has a local affiliate and for some reason you just can’t get past them.

We understand. We see these scenarios every single day. What we want to tell you is that it is possible to beat these entrenched players. With a smart use of your budget, anything is possible. You don’t need to be stupid with your money, you don’t need to throw tons of dough at the problem. You need a better plan, that’s the secret. A well executed plan will get you farther in rankings than randomly wasting money on the latest shiny object. So build a plan, and faithfully execute it. Or better yet, have us help you craft a plan that will work against any competitor.