SEO Strategy

Hat or No Hat?

To hat or not to hat, that is the question. With apologies to William Shakespeare, this blog is about all the color hats you hear about when businesses discuss SEO.

The truth is that all SEO is black hat. The color hats are just labels given to SEO practices by ignorant judges who hide their […]

By |October 28th, 2014|SEO Strategy|Comments Off

The Social Media Trap

Countless dollars have been wasted on tweets and posts on all kinds of social media.  The fact is, unless you have a well-crafted social media plan, all those efforts are just a waste of time and money.  Are your tweets resulting in engagement with your brand?  Do people follow you on Facebook because they […]

By |August 3rd, 2014|SEO Strategy|Comments Off

Measuring the Competition

When you look at your competition online, does it look like you are staring up an insurmountable mountain? There are certainly some online niches that have some pretty heavy hitters dominating the first page of results. Sometimes it’s the big brands with deep pockets. Sometimes it’s a competitor down the street.

It would be nice […]

By |August 2nd, 2014|SEO Strategy|Comments Off

Things Change

A client of ours that is in the driveway business used to pay thousands of dollars each year for ads in four or 5 phone directories. There was a time when these ads worked like a charm, sending qualified, interested buyers to their land line phones to call for a free estimate.

During the past […]

By |July 29th, 2014|SEO Strategy|Comments Off

Lawyer SEO

Whether you are a personal injury attorney, a patent attorney, a family law lawyer or a corporate attorney, you have no doubt experienced the raging competition for first page spots on Google and the other search engines. It is literally a feeding frenzy with so many fine law firms vying for space near the […]

By |July 6th, 2014|SEO Strategy|Comments Off

Google Penalty Recovery

With so many sites being hit by one algorithm update or another, we thought it would be a good idea to briefly discuss what kinds of updates affected what elements of sites.

Clever as Google is, they chose black and white animals to address black hat and white hat SEO practices.  Panda targeted content issues […]

By |June 19th, 2014|SEO Strategy|Comments Off

Start with a Strategy

For those who are new to SEO, here is a good place to start to understand how it works and how it benefits your company.  This is a webmaster video from Google.  Whether you want to do it yourself, or hire an expert like Chicago SEO Pros, it’s always good to know where you […]

By |May 18th, 2014|SEO Strategy|Comments Off